Lions in South-Africa, Zimbabwe and Namibia

[Spalea]

Kevin Richardson: " I’m still so surprised that many people I meet still don’t know that lion populations are being threatened and that the biggest threat is habitat loss. They also have no idea about canned lion hunting or what it means for captive lions being born into the tourism industry in South Africa. Often we wrongly assume that because we talk about these issues in conservation circles on a daily basis that other people around the world automatically know about them. I often wonder how many people even read the entire post before liking or scrolling on. It’s very difficult to capture people’s attention these days on social media but what’s even more difficult is holding it. Hence why pictures or videos showing sensational content or content that resonates with a person on an emotional level garner more likes and comments. "

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